Friday, August 29, 2025

Review: Target Pool by S. A. Black

 


Genre: Technothriller

Description:

“When ad exec Diana Lane scores a hot new sales lead, it seems like her string of bad luck has come to an end. But the new ad campaign exhibits odd behavior, prompting Lane to suspect it's linked to a recent assassination attempt by political extremists. As she investigates whether the client's ads are being used to distribute surveillance software, Diana is torn between looking the other way for an easy payout and risking her own life by trying to uncover the truth.

In this debut novel by a real advertising technology exec, the mechanics of the surveillance economy are laid bare. Inspired in part by real life events and actual technology vulnerabilities, Target Pool examines how advertising exists in a grey area between necessary — and necessary evil.”

Author:

“S. A. Black is a veteran leader in the advertising industry. Target Pool is their first novel.”

Appraisal:

This book gets you thinking in lots of ways, from advertising in general and how it works, to how it feels like we’re being targeted for ads on social media (okay, are being, it isn’t just a feeling). Then we throw in the current thing that is giving people concerns, for good reason, artificial intelligence and how that might figure into this. The result is something that should get you thinking, put you on guard, and just might make you feel a little bit paranoid, but justifiably so.

But woven in with this scary stuff is a lot of fun stuff. I’ve never been surfing nor will I ever be doing that, but the protagonist is an avid surfer and you’ll feel like you’re on the waves with her at times which is quite an adventure. If you love the city of San Francisco and surrounding area as much as I do then the descriptions of it as the protagonist enjoys her city and describes different parts of it will pull you in. If you aren’t already a SF lover, this might help you realize that you’ve been missing out and want to visit someday. This all helped offset as well as contrast with the more intense parts of the book and helped make the story even better.

Buy now from:            Amazon US        Amazon UK

FYI:

Some adult language

Format/Typo Issues:

A small number of proofreading misses.

Rating: ***** Five Stars

Reviewed by: BigAl

Approximate word count: 50-55,000 words

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