Reviewed by: BigAl
Approximate word count: 4-5,000 words
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Donavon Parker is “a blogger, author and the creative director for New England's Best Artists.” For more, visit the website for NewEngland's Best Artists.
“Did you know 94% of all records released today sell less than 1,000 units? In fact, according to Nielsen, 80% sold less than 100 units! Are you amongst the 10 million indie musicians whose last release did not sell 1,000 units? Are you interested in increasing your album sales and building your fan base? You probably do not have millions of dollars to promote your next album. Fortunately, with the help of this book, you don't have to. It breaks down the multiple ways unsigned artists can gain more exposure for their music. With easy to understand steps so can you act as your own music promoter and separate yourself from the millions of other musicians whose music goes unheard. This manual breaks down how you should promote your music online and offline. The author provides some great tips to help you succeed in this new era of music.”
When this book came across the transom it grabbed my attention, even though it isn't something I'd normally read. Yes, it's no secret that I'm an observer of the music business and got my start reviewing for music magazines and websites, but then it occurred to me that more than a few of my blog followers are indie authors. I've long felt that the publishing business has in many ways been on the same path as the music business, just five or ten years behind. There are some differences (mainly related to the time commitment to listen to a song compared to reading a book, and that music consumers will listen to a song many more times than a reader will re-read a book), but as a starting point to guess what might happen in publishing next, the music business is full of clues.
This book could be viewed as a check list, with multiple potential avenues for promotion listed and somewhere from a paragraph or two to a few pages discussing how each might be used. Some of the specifics might be different, but with a bit of thought there is often an equivalent. (For example, the music streaming services like Spotify are the music equivalent of the book subscription services like Kindle Unlimited and Scribd.) Several of the suggestions are promotional activities that I've seen used by authors. As a way to prompt brainstorming for different promotional approaches, whether for music, books, or something else, I think this book is worthwhile.
No significant issues.
Rating: **** Four Stars